2012 - Present
Founder
Surpassing standards, establishing best practices and pioneering innovation.
PCU, incorporated, established July 2012, is a boutique consulting and web-interface company that offers the full range of marketing and public relations services centered around development and management of projects, brand and content for web, print and media + guidance on media buying and development of benchmarks for analytics, KPI and metrics as well as IT development and management for small to mid-sized businesses (SMB’s).
1998 - 2012
Co-founder
With the mission statement of:
“To be the most progressive haircare company in the world”, CW, inc. was a high end haircare services and retail store and major style and culture influencer in Fort Worth, Texas with a statewide presence and international clientele.
Created the in-house training program for service, sales and support. Managed the launch of the website and social media. Led sales, marketing and public relations.
Featured in local television and press as a top advertiser, contributor and subject of interest including ‘D’ Magazine’s “Best of 2004.”
Worked with the following companies in the capacity of a retailer/wholesaler, contractor, consultant or contributor: L’Oreal International, Aveda Products Company, Rusk/Babyliss International, BC Beauty Group, Schwarzkopf International, Matrix Products company, Paul Mitchell Products company, Versace, Von Dutch, Toni and Guy | Tigi Linea and Ben Sherman, to name a few.
Launched and managed a private label haircare and skincare product company that produced 30% - 40% of gross store sales.